Media Vomit

Recently at "other job", I mentioned to a co-worker that I "couldn't believe [certain movie] was out on dvd already". Now of course

a. this is shallow, and, to some, horrifyingly boring conversation

b. I don't have - and haven't had - cable for a while

c. I really don't watch a lot of netflix/hulu

d. I try to read and write instead of spending lots and lots of time on social media

so there are plenty of reasons why the aforementioned statement would be useless to say. I am basically cut off from the world of entertainment. Even the books I read are typically of an older collection (nothing cool and precious like Shakespeare, just dusty content of irrelevance from fiction writers of mere decades ago). But I am glad I said it and here's why:

Co-worker I was sharing my intensely profound realization with replied with something I found interesting. She said that she was just reading an article about how our collective concept of time is being skewed due to the aggressive influx of media. She mentioned that new memes being put out were averaging at a quarterly rate in their early days. Now (or whenever the article was originally written) it is closer to a weekly basis. In response, naturally, our greater media marketing (people in charge of selling the general public entertainment like movies) has upped their time-frame-game and is creating and dispensing at a much faster rate. 

It has been argued that due to the increased rate of production, this media, these movies, are now "shit". How could they be good, right? It's the whole argument of quality over quantity. Which, of course, is subjective and also one does not necessarily have to forgo one for the other, but as a general rule, if you focus on one, it very typically effects the other in the end result. An argument to this could easily be that these people, who say these things/have the aforementioned opinion on the current entertainment being flung at them, are very typically of my age group/older. Is it possible that we don't like the "noise" being played on the radio because we have aged our way out of this generation? At least enough to separate our collective taste on media?

Regardless of whether or not you particularly care for the specifics, this media binge is happening. It makes me consider the future; will it continue to be like this? Marketing/Advertising is already more aggressive/active/pursuant than ever before, and why would there be an end in sight? They're making money, and they want to make more. The competition is so fierce that there are (allegedly) businesses that are tapping into personal phones, laptops, assorted electronics to better-study the greater population and to dig into us as individuals and seek us out so we, as the consumer, do not even have time to seek. Picture a television - with a commercial for your favorite snack - chasing you down the street as you make your way to the grocery store. Or better yet; you were just out for a jog, saw this thing chasing you (or while scrolling through instagram) and suddenly got a craving. Now you're going to the grocery store. 

What I am trying to get at is: I really wouldn't see a decision taking place to end this active production behavior. I feel as though it would have to end because of some forced tragedy-result that there was no getting out of. In the same way I envision our dollar-value going: we raise minimum wage at breakneck speed with no end in sight (because everybody wants more money) and don't think that's going to effect us all long-term? It's a slippery slope, my friend. And I expect that raising our minimum wage, raising our prices - and, in doing such, devaluing our currency - will only lead to more vacuum/space/opportunity for the destitute masses to grow. You have a dollar? well, great, you need about ninety-nine more of those for that can of peas you've been eyeing. But be careful, you'll need a can opener! I think I saw one advertised on the latest predatorial screen.

I have gone adrift. 

Whether the future of movies is to be as cynical or a great entertainment curve is on its way, I know not. All I know is that I am very interested and very curious.